CORNERSTONES OF SUCCESS

POC TORONTO CHAPTER PRESENTS

CORNERSTONES OF SUCCESS

PROFESSIONAL DEVELOPMENT DAY

FEATURING 3 DYNAMIC SPEAKERS

SYKE's Irreducible Business Plan

Presented by: Norm Lehman, Business Coach from SYKE

Is your business plan tough enough? Can it survive rapid change? Is it really a plan at all? Norm's seminar will help you revise or build a business plan that's bombproof, bulletproof and bumbleproof - and will actually help you succeed.

Norm Lehman is the founder of SYKE and his story is classically entrepreneurial.

Norm was educated in Journalism and Computer Science and is a life-long entrepreneur. He has been a computer programmer, an executive recruiter, a systems consultant, a partner in a direct response marketing firm, an advertising copywriter, creative director and finally president of the 8th largest advertising agency in Canada.

As an entrepreneur, he has started and run 5 businesses, some very, very successful, and some not.

Norm's success is attributed to the having learned a lot through his career, because he worked with some of the sharpest people and the best minds anywhere - and paid attention, listened and learned. He became a coach because he hated to see business failure. SYKE was born of those feelings and is Norm's way of putting his experience to work helping small business entrepreneurs get into, and stay in business.

Please bring a copy of your current business plan (how ever old, whatever stage) to work with during this session.

Communicate for Success

Presented by: Leslie Rose, Professional Speaker & Coach from Leslie Rose Seminars

Leslie's Communicate for Success seminar teaches the essential speaking and listening skills that everyone needs to build relationships and handle conflict by teaching participants the structure of effective communication.

Leslie Rose has been a trainer, an after-dinner speaker and a coach for over 25 years. Leslie has a Master’s degree in Human Relations from University of Waterloo. For 10 years he was the Director of Training for the Canadian Institute of Stress.

Through his seminars and presentations Leslie has helped thousands of people to gain more control of their lives and achieve more success with others.

Leslie’s programs are enjoyable, involving and practical. Each program is intended to teach participants the essential professional development skills they need to feel great and become more productive. Leslie enables individuals to learn how empathy, rapport, effective listening and humour can transform their relationships.

Media Relations 101

Presented by: Karen Nussbaum, Senior Consultant from Mansfield Communications

Beginner, intermediate and seasoned spokespersons will benefit from this Media Training Workshop. This session is designed to expose attendees to the mechanics of the media before exploring the structure of crafting responses and delivering them with clarity.

Karen Nussbaum joins Mansield Communications with years of experience in communications, media relations strategy, internal communications and event management. In her role as Senior Consultant, Karen is responsible for developing, implementing and executing creative, dynamic and strategic communications for a variety of clients.

Before joinging Mansfield, Karen contributed to many top accounts and delivered creative and strategic ideas and initiatives for Thornley Fallis. She also provided project management and event planning services to various organizations and clients including: Pfizer, Allstate, Longo’s, Sharp, Cuisinart, Conair, Hay Group, Visa, Suncor and Canadian Tourism Commission to name just a few.

Karen’s previous work experience includes media sales, having worked for both CHUM and Canwest. She also served as an Affiliate Relations Coordinator for 24/7 Canada, a digital marketing agency.

Cost:

Early Bird by April 27/10          - $45 for POC Members/ $55 for Guests

Late Birds from April 28/10     - $55 for POC Members/ $60 for Guests

Registration includes:

3 inspiring speakers, morning muffins & coffee, handout materials, refreshment breaks, boxed lunch from Le Gourmond, name in GRAND PRIZE draw* & more! (*only Early Birds will qualify for grand prize draw)

Location:

Northern District Library

40 Orchard View Blvd.

Toronto, ON M4R 1B9
416-393-7610

One block north of Eglinton off Yonge St.

Parking options:

Two Green P parking lots are located nearby

1. 75 Holly Street - $10.00 day maximum (one block east of Yonge off Eglinton)

2. 30 Roehampton Avenue - $20.00 day maximum (across the street)

Street parking is also available in the area – read the signs before making decision to park for the day!

REGISTER TODAY!

Toronto Chapter's Professional Development Day is sponsored by: